IF YOU THINK THAT URBAN FASHION MOVEMENT IS ONLY IN THE BIG MARKETS SUCH AS NY, ATL AND CALI WELL THINK AGAIN. UP AND COMING DESIGNER WILLIAM BOSTON OF WILLIAM BOSTON APPAREL IS QUICKLY CHANGING THAT, AND SHOWING THAT FLORIDA HAS SOMETHING TO OFFER AS WELL. I GOT A CHANCE TO SET DOWN WITH MR BOSTON.
WHATS GOOD MAN?
GIVE THE PEOPLE A LITTLE HISTORY ABOUT YOUR LINE
Well my line is mostly urban wear with a lot of hand painted material but we’re evolving it into more of a full scale clothing line ya dig!!!
WHAT DO YOU THING SOME OF THE BIGGEST MISCONCEPTIONS ARE OF MALE FASHION DESIGNERS IN THE INDUSTRY?
I don’t know being that I’m from the hood I really don’t know,the only people that get perveived as something are those French folks who seem to have a little sugar in da tank, ya smell me!!!
WHAT HAPPNED IN YOUR LIFE THAT MADE YOU REALIZE LIKE HEY I WANT TO BE A FASHION DESIGNER, YOU KNOW MOST NIGGAZ WANT TO BE BALL PLAYERS, RAPPERS, AND DOPE DEALERS.
We’ll I started out with the whole NBA dream cuz I played ball my whole life ya digg but when I got to college I played for a NIAA school not a D-1 so basically there was no light at the end of the tunnel. I started out painting shoes and took it to another level with t-shirts and when I seen I could make money doing it I stop ballin and started painting.
I KNOW YOU HAVE BEEN ON UR GRIND WITH THE CLOTHES FOR A WHILE NOW..WHAT IS YOUR MOTIVATION TO KEEP PUSHIN AND NOT GIVING UP.
Well my motivation is the retail stores. I want to see my stuff in every clothing store I walk into so when I go in the stores to see who’s doing what and I don’t see William Boston that makes me wanna grind harder point blank.
WHAT ELEMENT DO U FEEL U BRING TO THE INDUSTRY, BECAUSE U KNOW LIKE I KNOW EVERYBODY AND THEY MOMMA THINK THEY A DESIGNER...WHAT SEPERATES WILLIAM BOSTON APPAREL?
Yeah you ain’t lyin, Whenever I’m in another city there’s always that one person that comes up to you and say where you get that from then I tell them it’s from my line and they say "oh my brother or my sister do the same thang" but the difference is that they’re not on the same grind ya digg. The thing that separates William Boston Apparel from others is the uniqness and plus I do this from the heart ya digg, I love what I do so I make sure everything is certified.
DO U FIND IT MORE DIFFICULT TO BLOW UP BEING IN THE SOUTH? BECAUSE WE KNOW THAT MOST URBAN DESIGNERS ARE FROM THE NORTH
No. When you are in the south I think it’s easier because not that many people are doing the same thing now up north everybody as the same aspiration so in a since it can be less difficult.
YOUR CLOTHING LINE IS EXTREMELY UNIQUE....HOW DO U MANAGE TO MAKE A DIFFERENT DESIGN FOR EVERY SHIRT. YOU BEEN DOING IT FOR SOME YEARS MY MAN...LOL...HOW DO U DO IT?
I got so many designs in my head that it’s scary. I just think out side of the box because my work is like life everyday is a new day whatever happened the day before is not going to happen the next day so that’s how I treat my work. I keep it brand new.
A LOT OF YOUR WORK DEALS WITH PAINT....WHAT MAD U CHOOSE TO GO THAT ROUTE. I KNOW SOME OF YOUR NEW STUFF IS QUITE DIFFERENT, BUT PAINT IS GENERALLY YOUR BREAD AND BUTTER..TOUCH ON THAT
I started out with paint because I used to paint shoes and one day I made some crazy color adidas and I didn’t have nothing to wear with them so I created a design on a shirt to match the shoes. I wore that outfit to a football game and people was going crazy over something I made at home and that’s how the whole hand painted thing eveolved.
DO PEOPLE CONFUSE YOUR WORK WITH MISKEEN? AND HOW DO YOU DEAL WITH THAT?
At first people did because they were on a national level with the hand painting thing but after I put my own flair into it people started to take notice that it wasn’t the same thing. But I appreciate miskeen cuz they opened the doors for artist like me to walk through so shouts to miskeen.
WHO ARE SOME OF YOUR ROLE MODELS IN THE FASHION AND MUSIC INDUSTRY?
Off top Sean Combs, Russel Simmons,Ralph Lauren, Karl Kani,and even Sean Carter. These are the people that I look up to in the fashion industry these are the heavy hitters in my eyes.
WHAT CELEBRITIES HAVE WORN YOUR CLOTHES? A lot of celebs have shown me love, but off the top off the head Juelz Santana, Camron, Freeway, Big Tigger,Pastor Troy, Jody Breeze,Young Cash,Dukwon,Dj Q-45,David Banner, Rich Boy, Lil Wayne, Young Jeezy, Yola Da Great, Fabo(d4l),Fabolous,Bigga Rankins, Yung Joc, Dj J-Prince man the list goes on There’s more but that’s all I could think of off the top of da head ya digg But fat shouts to every body rocking William Boston Apparel.
WHAT IS YOUR WILDEST EXPERIENCE IN DEALING WITH A CUSTOMER OR CELEBRITY?
This one guy(not a celeb) wanted to buy the shoe off my feet and the shirt off my back down in Daytona, I think that’s the wildest so far.
I UNDERSTAND THAT YOU’RE A MEMBER OF THE PAID IN FULL CLICK...DO U WANT TO TOUCH ON THAT
Fat shouts to J-Prince we are the paid in full click,not just a group of guys but we are an entertainment group that works with up and coming artist ya digg to get their career off the ground so they can get PAID IN FULL ya smell me!!!!!!!!
WHAT IS IN YOUR IPOD OR CD PLAYER RIGHT NOW...WHAT IS WILL BOSTON FEELING RIGHT NOW?
That new E-ness mixtape,Fat shouts to you on that project, that Young Jeezy,Lil Boosie,of course Jim Jones shouts to Dipset, Lil Wayne and Dukwon but I listen to everything I’m a music Junkie!!!!
WHAT CAN WE EXPECT FROM WILLIAM BOSTON IN 2007 AND YEARS TO COME?
Right now I’m working on a distribution deal with def jam to get my clothes distributed to major retail stores, I’m putting together my own rip the runway tour we’re hitting up several colleges this year with that tour, I also got my own club night at Café Balero’s in Jacksonville on Friday nights, and Sunday night’s at club TSI. And I’m just working on this clothing line, we’re already in some stores but we’ve got a lot more work to do, Oh yeah I’ll also be on the Young Jeezy tour along side rap artist Dukwon so 2007 is grind mode to the fullest ya smell me.
WE AND NINE5FOUR MAGAZINE WANT TO THANK YOU FOR TAKING THE TIME OUT OF YOUR HECTIC SCHEDULE TO POLLY WIT US. MY STAFF NEEDE SOME OF THAT HOT SHIT MAN. YOU GONNA GET US RIGHT?
Oh yeah Fa sho whatever yall need holla at me and It’s done, make sure yall check out William Boston Apparel at www.WilliamBostonOnline.com or hit up the myspace at www.myspace.com/williambostonapparel. Fat shouts to the whole Nine5Four staff, Paid In Full we in the building U ALREADY KNOW!!!!!!!!!!!!